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Portfolio Detail
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Project Overview
- Client:
- Urban Threads Apparel
- Industry:
- Retail / Fashion
- Location:
- New York, USA
- Project Duration:
- 6 Months
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Retail Business Turnaround
In this project, Nexalt partnered with a struggling mid-sized retail business to execute a comprehensive turnaround strategy. Facing declining sales, low customer retention, and inefficient operations, the client needed a complete revamp to regain market position.
Objectives
- Reverse declining revenue trends
- Improve operational efficiency
- Rebuild brand loyalty and customer retention
- Optimize in-store and online sales channels
- Train management for sustainable growth
Challenges:
- Outdated marketing strategy
- Poor inventory management
- Weak digital presence
- Declining customer satisfaction
- Limited in-house data analytics
Our Approach:
We conducted an in-depth audit of the client’s operations, marketing, and customer data. Based on our findings, we implemented a step-by-step turnaround strategy that included:
- Market Repositioning: Revamped brand messaging and targeted campaigns.
- Digital Transformation: Developed a user-friendly eCommerce platform and implemented SEO & PPC.
- Inventory Optimization: Streamlined logistics using smart inventory tools.
- Staff Training: Delivered workshops on customer service and sales techniques.
- Data Analytics: Installed business intelligence dashboards for ongoing insights.
Results:
- Revenue increased by 47% in 6 months
- Customer retention improved by 35%
- Online sales grew by 60%
- Positive ROI within the first quarter of implementation